Sponsorship ROI

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Valuable insights into your marketing investments

Since 2004, Viewmonitor provides media monitoring and sponsorship ROI analysis to give our clients valuable insights into their marketing investments during their sponsorship of professional soccer teams, World Cup, NBA games, PGA and Tennis Tournaments as well as music and art festivals. Contact us to learn how can we help you analyze and measure the impact and effectiveness of your sponsorship investment.

Our ROI services include

Sponsorship activation effectiveness measurement

We monitor and analyze matches, televised games, and media coverage to measure the visibility and reach of your brand: Number of brand or logo appearances, Exposure duration, Audience size, etc.

Media Impressions quantitative analysis

Viewmonitor calculates the number of times your brand is seen by viewers through TV broadcasts, online streaming, social media, and print media to deliver a precise report with viewership data, Website analytics and Social media metrics.

Audience Engagement analysis

We analyze Social media interactions to measure the level of engagement from the soccer team's fans and followers with the brand.

Market Reach analysis

Demographics and geographic analysis of the team's fanbase to evaluate whether this aligns with your target market and highlight opportunities to expand your reach and customer base.

Sponsorship activation effectiveness measurement

Evaluate how effectiveness of additional marketing initiatives created to leverage the sponsorship and increase brand awareness and engagement.

Brand awareness analysis

Before, during and after the events, we apply direct surveys to the audience and fans attending the events sponsored by our clients to obtain a deep understanding of the impact and brand awareness as a result ot the sponsorship investment.

What gets measured gets managed

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